{"id":55489,"date":"2022-03-16T10:18:40","date_gmt":"2022-03-16T09:18:40","guid":{"rendered":"https:\/\/smarthealth.live\/?p=55489"},"modified":"2022-03-16T10:36:52","modified_gmt":"2022-03-16T09:36:52","slug":"not-less-but-better-obtient-des-capitaux-pour-une-application-sur-la-dependance-aux-smartphones","status":"publish","type":"post","link":"https:\/\/smarthealth.live\/fr\/2022\/03\/16\/not-less-but-better-obtient-des-capitaux-pour-une-application-sur-la-dependance-aux-smartphones\/","title":{"rendered":"\u200b\u200bNot Less But Better obtient des capitaux pour une application sur la d\u00e9pendance aux smartphones"},"content":{"rendered":"\n

Not Less But Better (NLBB) a r\u00e9cemment lev\u00e9 940 000 euros aupr\u00e8s d'un groupe d'investisseurs. L'entreprise berlinoise propose une application qui aide les consommateurs \u00e0 lutter contre une utilisation abusive d\u2019un smartphone. Elle se base notamment sur la pleine conscience num\u00e9rique. NLBB pr\u00e9voit d'injecter les capitaux r\u00e9cemment lev\u00e9s dans le d\u00e9veloppement de son application.<\/strong><\/p>\n\n\n\n

NLBB a \u00e9t\u00e9 d\u00e9velopp\u00e9e par une \u00e9quipe de psychologues de la sant\u00e9 en coop\u00e9ration avec la Freie Universit\u00e4t de Berlin. Comme le sugg\u00e8re le nom de la start-up, l'objectif n'est pas de r\u00e9duire, mais d'am\u00e9liorer l'utilisation des smartphones.<\/p>\n\n\n\n

Christina Roitzheim, cofondatrice, chef de produit et psychologue chez Not Less But Better, d\u00e9clare : \u00ab Nous sommes ravis de b\u00e9n\u00e9ficier du soutien d'investisseurs providentiels et de conseillers aussi solides. C\u2019est une grande fiert\u00e9 pour nous d'avoir conclu avec succ\u00e8s un tour de table de pr\u00e9-amor\u00e7age qui acc\u00e9l\u00e9rera l'impact de nos m\u00e9thodes scientifiques. Nous pensons que la technologie, qui r\u00e9sout les probl\u00e8mes humains, est l'avenir. Nous sommes reconnaissants de pouvoir contribuer \u00e0 la r\u00e9solution de l'un des d\u00e9fis les plus urgents de notre \u00e9poque : la d\u00e9pendance<\/a> aux smartphones.<\/em> \u00bb<\/p>\n\n\n\n

Not Less But Better<\/h3>\n\n\n\n

Not Less But Better a \u00e9t\u00e9 fond\u00e9 il y a trois ans par Selcuk Aciner, Christina Roitzheim et Marius Rackwitz. Au d\u00e9part, leur mission \u00e9tait simple : enseigner des habitudes saines en mati\u00e8re de smartphones. Ils cherchaient aussi \u00e0 rendre cela facile et accessible, afin que la technologie am\u00e9liore la vie sans la distraire. Les fondateurs eux-m\u00eames en avaient assez d'\u00eatre constamment sollicit\u00e9s par leurs smartphones, sans pouvoir r\u00e9soudre eux-m\u00eames le probl\u00e8me. Et ils ne sont pas seuls. Ils affirment que quelque 17 millions d'Allemands \u00e2g\u00e9s de plus de 16 ans souhaiteraient mieux r\u00e9guler l'utilisation de leur smartphone, mais n'y parviennent pas.<\/p>\n\n\n\n

Th\u00e9rapie comportementale<\/h3>\n\n\n\n

L'id\u00e9e \u00e9tait d'enseigner de meilleures habitudes d\u2019utilisation des smartphones de mani\u00e8re simple et efficace, sans aucune forme de suivi d'\u00e9cran ou de d\u00e9sintoxication num\u00e9rique. Avec un psychiatre comme mentor et une bourse de soutien, l'\u00e9quipe a d\u00e9velopp\u00e9 une intervention mobile bas\u00e9e sur les m\u00e9thodes de la th\u00e9rapie cognitivo-comportementale (TCC) et de la th\u00e9rapie d'acceptation et d'engagement (ACT). Selon la start-up, l'efficacit\u00e9 du programme de formation a \u00e9t\u00e9 prouv\u00e9e dans une \u00e9tude<\/a> randomis\u00e9e avec un groupe de contr\u00f4le europ\u00e9en. Not Less But Better indique que les r\u00e9sultats montrent que les participants ont r\u00e9duit leur consommation probl\u00e9matique de 42 %, augment\u00e9 leur bien-\u00eatre de 8 % et ont \u00e9t\u00e9 capables de se d\u00e9faire d'habitudes malsaines sur le long terme.<\/p>\n\n\n\n

Mise en lumi\u00e8re par l\u2019\u00e9mission Die H\u00f6hle der L\u00f6wen<\/h3>\n\n\n\n

La start-up a rapidement re\u00e7u l'attention des m\u00e9dias et, bien qu'elle ne soit qu'en phase b\u00eata, elle a \u00e9t\u00e9 invit\u00e9e en 2020 \u00e0 participer \u00e0 la version allemande de l'\u00e9mission t\u00e9l\u00e9vis\u00e9e Dragons' Den, intitul\u00e9e Die H\u00f6hle der L\u00f6wen. Ils y ont pr\u00e9sent\u00e9 la premi\u00e8re version de l'application. Ils n'ont pas obtenu d'investissement direct, mais ils ont r\u00e9ussi \u00e0 rendre leur application pertinente pour un public de plusieurs millions de personnes. \u00c0 l'automne 2020, la deuxi\u00e8me version de l'application est apparue dans les appstores.<\/p>\n\n\n\n

\"Not<\/figure>\n\n\n\n

Not Less But Better mise ne demande que minutes par jour<\/h3>\n\n\n\n

Selon les d\u00e9veloppeurs, les utilisateurs n'ont besoin que de cinq minutes par jour dans l'application. Ils choisissent un cours interactif dans l'application en fonction de leurs objectifs. Les cours portent sur la consommation d\u2019un smartphone, comme :<\/p>\n\n\n\n

  • les m\u00e9dias sociaux, <\/li>
  • le binge-watching, <\/li>
  • les jeux, <\/li>
  • la consommation d'informations <\/li>
  • les rencontres en ligne. <\/li><\/ul>\n\n\n\n

    Le cours se compose de dix exercices. Chaque exercice dure cinq minutes. Sur cette base d\u2019entra\u00eenements interactifs et de d\u00e9fis suppl\u00e9mentaires, ils apprennent \u00e0 utiliser le smartphone de mani\u00e8re saine. Pour cr\u00e9er un changement d'habitude durable, les utilisateurs travaillent sur le renforcement des comp\u00e9tences mentales telles que la pleine conscience num\u00e9rique, la r\u00e9silience, le contr\u00f4le des impulsions et l'autor\u00e9flexion.<\/p>\n\n\n\n

    Focus sur Unpluq<\/h3>\n\n\n\n

    Les smartphones, via Digital Wellbeing (Android) et Screen Time (iPhone), offrent certaines possibilit\u00e9s pour r\u00e9duire l'utilisation probl\u00e9matique des smartphones. Pourtant, cela ne semble pas suffisant, \u00e9tant donn\u00e9 le nombre d'applications qui se concentrent sur la surconsommation des smartphones. Outre Not Less But Better, on peut citer le n\u00e9erlandais Unpluq. Dans son application, les utilisateurs indiquent les applications qu'ils souhaitent bloquer, puis ne re\u00e7oivent plus de notifications. Afin d'ouvrir une application bloqu\u00e9e, l'utilisateur doit effectuer une t\u00e2che irritante. Par exemple, toucher diff\u00e9rents points sur l'\u00e9cran, secouer le smartphone \u00e0 plusieurs reprises ou brancher le t\u00e9l\u00e9phone au chargeur.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Not Less But Better (NLBB) a r\u00e9cemment lev\u00e9 940 000 euros aupr\u00e8s d'un groupe d'investisseurs. L'entreprise berlinoise propose une application qui aide les consommateurs \u00e0 […]<\/p>\n","protected":false},"author":42,"featured_media":55454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4674,4650,4617,4659],"tags":[4708,5507,4836,4826,5805,5804,4878,4880],"class_list":["post-55489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capital-risque","category-financement","category-sante-mentale","category-startups-fr","tag-application","tag-digital-therapeutics-2","tag-e-sante","tag-innovation","tag-not-less-but-better","tag-smartphone-2","tag-soins-a-distance","tag-soins-numeriques"],"acf":[],"yoast_head":"\n\u200b\u200bNot Less But Better obtient des capitaux pour une application sur la d\u00e9pendance aux smartphones - Smarthealth<\/title>\n<meta name=\"description\" content=\"La start-up allemande Not Less But Better propose 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